Pay Per Click Advertising
Paid Advertising PPC
We do things a little different, Facebook, Google and Bing,Pay Per Click or PPC. A form of internet advertising used to direct traffic to your website. The Beauty of this form of Advertising is you only pay when someone clicks your Ad, so your leads are people who have expressed an interest in your product or service and arrive ready to convert.
Search Engine Marketing (SEM) is basically advertising your website on the major search engines. By buying Ads you direct traffic to your website and this is what is commonly referred to as Pay-Per-Click. There are limited spots available at the top and sides of the search results and these positions are auctioned off to the highest bidder.
Pay-Per-Click can be very effective in driving traffic to your website when its done right. Google will still score Ad quality so it is important to have your campaign handled correctly to maximise return on your money.