Are You getting the most out of your on-page optimisation

Are You getting the most out of your on-page optimisation

There are several factors that affect the ability of a page to rank highly in the search results or SEPR’S as some like to call them ( although I’ve never liked this abbreviation).

 

Page Content

The pages content is what will determine its position in the search results. The search engines will determine if the content of the page is a good fit for the readers enquiry and as the search engines are looking to present an appropriate result for the requested query it is important to create good content. The Question then must be , What is Good Content?
Looking at it from an SEO perspective good content has two key attributes, it must satisfy a demand and be able to be linked to.

 

Satisfying Demand

Just like in any market where there is supply and demand, the same is true for content. Good content will satisfy a demand. Some would say that the best content is that which satisfies the largest demand similar to that supplies by Wikipedia. I believe the best content answers a question and leaves the enquirer fully satisfied and leaves the post not wishing to search for more answers. The search engines will look for keywords and customer interaction when making decisions about presenting content to enquiries in the search engines.

 

Linkable Content

If content is not able to be linked to then search engines are not likely to rank it. Whether the content is good or bad makes no difference from an SEO perspective if other webpages cannot link to the content. Some webpages only show content after you have logged in making it difficult to link to and be redirected to if you are not a member of the particular site. Other examples are sites that have content that cannot be reproduced or shared.
Content must be likeable, shareable and linkable.

 

Title tags

Title tags are the title elements that define document title in the search results pages they are used on the search engine result pages (SERPs) displaying preview snippets of given pages, they are important both for SEO and social network sharing.
The title element of a web page is meant to be an accurate and concise description of a page’s content. This element is critical to both user experience and search engine optimization. It creates value in three specific areas: relevancy, browsing, and in the search engine results pages.

 

Uniform Resource Locator URL

Another factor to consider when optimising your page is the URL. Ideally you would have your targeted keyword in the URL. So if your target keyword was dog training, then the perfect URL would be www.dogtraining.com. If you were to write a blog then you would like the URL to appear as follows.
This is a good example: www.yoursite.com/blog/blogtitle.
This is a bad example: www.yoursite.com/#!title/#1235tt/xyg#
The second result does not represent information hierarchy of the website and the search engine cannot determine what the page is really about and is of very little value to the search engines.

 

ALT Text

Alt text stands for alternative text, it is the text that is displayed when the image is unable to be displayed, it is a description of the image. An example would be something like ( A man sitting on a rock painting a picture of a scenic mountain range). This description is not normally visible to readers but may be displayed when images are turned off.

 

Images

Images should have SEO applied to them so they are identified by the Search engines as relevant and related to the content to which they are attached. An images saved as a jpg file should be named with a relevant key word.
A good file Name: Blog-Title.jpg is a good File name.
A Bad file Name: DCS001.jpg wont let the search engines know what the image is and will prevent the search engines from indexing the image and hurt the SEO of the page.
There are many element that work to optimise a webpage, focus on the following and you will stand a good chance of having a first page listing in the search engines.

 

Title Tags

URL

Content

ALT Text

Image

 

Ensure the Content is relevant, informative and Linkable.


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